Featured on 2019/04/18
Cancel buttons sometimes have different names. "Not Now" and "Maybe Later" are some dismissive labels one could use.
Featured on 2019/04/04
Every moment of a user's interaction with your product counts. Every single word in your product's interface sets your product up to succeed or fail.
Featured on 2019/03/05
Labels for commands should be brief, informative, rely on verbs and adjectives, and avoid branded terms.
Featured on 2019/01/10
Four months in, here’s what I now know about content strategy that would have come in handy on day one.
Featured on 2018/12/31
People have always used language and writing in order to communicate with each other. Without the content and context, the interface is useless.
Featured on 2018/12/27
So you're a solo content wanderer in a tech wilderness of designers, developers, and product managers who might not know that you exist.
Featured on 2018/12/22
Write copy that delights visitors, persuades prospects, and wins customers.
Featured on 2018/12/08
404’s & maintenance pages. Use this checklist before you get started.
Featured on 2018/11/29
When users say they’re not interested, do you understand where they’re coming from, or go about a campaign full of crocodile tears and empty in value?
Featured on 2018/11/22
A brief introduction to what the heck those story people do.