Journey maps visualize the process that a customer goes through to accomplish a goal.
Category: ResearchAll Categories
The numbers and statistics produced by quantitative methods can signal the existence of a problem, but tell us little about how to solve it.
What's so great about Baymard and why aren't there more organizations on the same level?
In a personal attempt to create a go-to spreadsheet to organize our team's user research, I've created this Notion template.
It was a usual afternoon in Delhi. I was standing on a busy street waiting for my Uber.
Usability testing makes the difference between design thinking (designing for the user) and the outdated modes of thinking.
A 100+ page report from InVision that gives companies (and designers) insights into hiring trends in our industry.
A few months ago, our Internal Communications team at Dropbox was getting ready to launch a new intranet for employees.