The practice of Research Operations focuses on processes and measures that support researchers in planning and applying quality research at scale.
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Combining science fiction world-building techniques with design to discover unseen potential futures.
Uncover the story within extensive UX-research data by following a process of revisiting original research objectives.
Journey maps visualize the process that a customer goes through to accomplish a goal.
The numbers and statistics produced by quantitative methods can signal the existence of a problem, but tell us little about how to solve it.
What's so great about Baymard and why aren't there more organizations on the same level?
In a personal attempt to create a go-to spreadsheet to organize our team's user research, I've created this Notion template.
It was a usual afternoon in Delhi. I was standing on a busy street waiting for my Uber.
Usability testing makes the difference between design thinking (designing for the user) and the outdated modes of thinking.