The five best design links, every weekday

Category: Branding

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pentagram.com

Archive — Pentagram

50 years of design work condensed into an immersive exploration.

studio-kiln.com

Case study: Fellowkids

Defining a brand that doesn’t just speak to fans but behaves like one: emotional, expressive and ever-evolving.

uxdesign.cc

The “£532,000” dot job

Why did a tiny logo change cost GOV.UK so much?

spaceexplorationlogoarchive.webflow.io

Space exploration logo archive

More than 80 years of works and includes the most iconic and noteworthy logos related to the world of Space Exploration.

center.design

Case study: Swimclub

When it comes to fertility, men’s health is half of the equation. However, fertility is perceived to be predominantly a woman’s issue.

akqa.com

Montblanc digital paper

Montblanc partnered with AKQA to create its first luxury e-writing device, blending heritage craftsmanship with advanced technology.

generativ.design

Generativ design

Interactive generative design experiments, with practical applications for visual identity.

figma.com

Why is corpcore suddenly such a thing?

Software swag has upped its swag factor. Here’s why wearing your app on your sleeve has gone from cringeworthy to cool.

logoipsum.com

Logoipsum

Free, SVG placeholder logos in a variety of styles for use in design projects and mockups.

adobe.design

Ten tips for integrating brand into products

Good UX is invisible; your brand is what people will remember.

found-studio.com

Case study: IBM Northpole

Nn insightful journey from the data centre to the heart of the unit, revealing the cutting-edge chip within.

bpando.org

New logo & branding for Big Cartel

Logotype, illustration, digital and posters for e-commerce platform Big Cartel designed by How&How.

joepowderham.com

Case study: Peckham Carboot rebrand

A visual identity inspired by the charm of nostalgic hand-painted market signage.

itsnicethat.com

Penguin’s new Inclusive Sans

Accessibility and boldness are the key focus in Olivia King’s customised typeface for the publishing giant.

dixonbaxi.com

C the signs

Branding work for C the Signs: a movement to make early cancer detection a right, not a privilege.

how.studio

Visual identity for Jupi

How&How rebranded Jupi—an AI-powered decision making OS. They also designed and built the website.

cghnyc.com

America250 branding

July 4, 2026 marks America's 250th anniversary. This branding project aims to create the most inclusive commemoration in American history.

curbed.com

Zohran Mamdani’s logo looked nothing like a logo

The bodega-influenced visual language of an outsider campaign for mayor of New York City.

armedangels.com

Wikipedia collection

A collaboration with German fashion label Armedangels to spell out the importance of equality, freedom, and peace.

dnco.com

Case study: DUMBO

DNCO works with the Dumbo Improvement District to refresh the brand for this unconventional part of Brooklyn.