The five best design links, every weekday

Category: Branding

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the-brandidentity.com

Fight's fierce typography-led rebrand

One of Latin America’s biggest production companies realised it was time for a change.

pentagram.com

Helions

Brand identity by Pentagram for a publishing house founded by the photographer Jack Davison.

blunarova.com

How I use generative AI in branding

A designer's observations and experience with using AI-generated assets in branding work.

seths.blog

The name doesn’t matter (that much)

Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done.

retinaa.ch

The new Swiss passport design

Beautiful work from RETINAA, who has woven the nation’s landscapes into the fabric of the document, using 3D-modeled reliefs and other gems.

buck.co

Eventbrite rebrand

A new visual and verbal identity for Eventbrite's global events marketplace, by BUCK.

design.cash.app

Cash app brand guidelines

A brand that thrives on the tension between structuring order and explosive freedom.

leszinc.fr

Rebranding the Eiffel Tower

New visual identity explores its historical significance, evolution, and strategies for maintaining its iconic status in the modern era.

design.google

YouTube’s new red

How Google modernized YouTube’s iconic red hue with accessibility and motion design in mind.

thisisbond.com

Case study: Saaristo

Putting the world’s largest archipelago on the map.

blog.duolingo.com

The Duolingo handbook

Duolingo’s company culture, principles, and approach to building extraordinary things.

mullenlowedesign.co

Case study: ADC 104th campaign ID

A series of surreal and humorous animated shorts to highlight the importance of creating work that simply can’t be ignored.

wearecollins.com

Work: up&up by Collins

A case study about making a value brand more valuable.

youtube.com

OpenAI brand refresh

Beautiful work from Studio Dumbar and ABC Dinamo in partnership with OpenAI's in-house team to refresh their visual identity.

smashingmagazine.com

The digital playbook: a crucial counterpart to your design system

Design systems play a crucial role in today’s digital landscape. But there’s another tool that deserves equal attention: the digital playbook.

itsnicethat.com

How brands are morphing the next era of motion design

A creeping shift has redefined how brands maintain identity over recent years, chasing audiences as they jump between endless windows.

pentagram.com

Pentagram's new project: Grow to Know

Activism in the face of the Grenfell Tower tragedy brings hope, change and opportunity for healing the community.

otherway.com

Rebranding the American dream

Designing America’s first emotionally powered homeownership company.

brand.dropbox.com

Dropbox brand guidelines

From icons to illustration, logos to language, this collection is the foundation for how Dropbox looks, feels, and sounds like Dropbox.

creativeboom.com

Cancelling criticism culture

This year, we’ve seen countless posts about rebrands, but do we need to draw a bolder line when critiquing design work?