The five best design links, every weekday

Category: Branding

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Mercedes vs Lucid, Different Views on Luxury UI Design

Even though the Lucid Air and new Mercedes S-Class are direct competitors, their views on luxury UI are completely different

How we pulled off an in-house rebrand in four months

Since the launch of the new Rippling brand, several CMOs and founders have come my way with questions about how we approached the work.

Baskin Robbins custom font

F37 Foundry used the B and R from the famous Baskin-Robbins 31 logo as the basis for a new, more ‘grown-up’ custom font for the US ice-cream company.

Hack Care - IKEA-inspired book uses design to help dementia caregivers

Tips to make furniture more comfortable or approachable for patients living at home with dementia, and their carers, in a classic IKEA catalog style

Gmail’s new logo is a mess. This amateur designer fixed it

Google’s branding defies logic.

What these logos reveal about the chaos of American politics in 2020

Stars, stripes, and the AOC effect. Oh, and don’t forget the puns.

What is the best political branding of all time? Experts weigh in

Ben Ostrower and Susan Merriam debate the branding of various political campaigns—from Eisenhower to Obama.

The 25 most spectacular branding fails of the last 25 years

From McDonald’s hamburger for adults to ‘The Dead Kid’ Super Bowl ad, these are the biggest ‘what were they thinking?’ moments since 1995.

Designing Steamed Hams From “The Simpsons”

Today we’ll create the branding for Steamed Hams from “The Simpsons”.

Medium brand identity update

Medium unveils a new brand identity and further updates to its platform.

The Not-So Official Ranking Of The Best And Worst Celebrity CBD Brands

Willie Nelson! Martha Stewart! A Kardashian! Everyone is hawking a CBD-something, even celebs.

New Identity for MasterClass by Gretel

Evolving and expanding mastery for the modern age.

Get Creative With a Free .design Domain Name!Sponsored

Get 1-year of the .design domain name for free! Tell the world exactly who you are and what you do with your own .design domain, perfect for designers

The Animade rebrand by Koto uses its logo as eyes

This jubilant identity also brings out the animation studio’s distinct personality through abstract shapes and bright colours.

Totally Mundane™

Follow these bland documents to always go unnoticed and be like every other Bland.

Welcome to Your Bland New World

Why do disruptive startups slavishly follow an identikit formula of business model, look and feel, and tone of voice? Because it works, sort of.

Everything’s L-A-Okay

New Emblems for LA28 Olympic and Paralympic Games.

These are the fonts behind 30 famous logos

An oddly fascinating closer look at the nuts and bolts of designs we’ve all seen a thousand times.

Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem.

NASA’s ‘worm’ logo lay dormant for 28 years.

So why are people so obsessed with it?