Even though the Lucid Air and new Mercedes S-Class are direct competitors, their views on luxury UI are completely different
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Since the launch of the new Rippling brand, several CMOs and founders have come my way with questions about how we approached the work.
Tips to make furniture more comfortable or approachable for patients living at home with dementia, and their carers, in a classic IKEA catalog style
Google’s branding defies logic.
Stars, stripes, and the AOC effect. Oh, and don’t forget the puns.
Ben Ostrower and Susan Merriam debate the branding of various political campaigns—from Eisenhower to Obama.
From McDonald’s hamburger for adults to ‘The Dead Kid’ Super Bowl ad, these are the biggest ‘what were they thinking?’ moments since 1995.
Willie Nelson! Martha Stewart! A Kardashian! Everyone is hawking a CBD-something, even celebs.