Case study: Adobe rebrand
Adobe sought help from Mother Design in rethinking and codifying its brand system.
Category: Branding
All CategoriesThe brand styleguide showcase
Handpicked curated brand guidelines from around the world.
Case study: Komaki X Kokoro
Inspired by the legacy of Welsh-Japanese environmentalist and storyteller CW Nicol, ITO GIN brings a new perspective to the spirits category in Japan.
Fight's fierce typography-led rebrand
One of Latin America’s biggest production companies realised it was time for a change.
Helions
Brand identity by Pentagram for a publishing house founded by the photographer Jack Davison.
How I use generative AI in branding
A designer's observations and experience with using AI-generated assets in branding work.
The name doesn’t matter (that much)
Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done.
The new Swiss passport design
Beautiful work from RETINAA, who has woven the nation’s landscapes into the fabric of the document, using 3D-modeled reliefs and other gems.
Eventbrite rebrand
A new visual and verbal identity for Eventbrite's global events marketplace, by BUCK.
Cash app brand guidelines
A brand that thrives on the tension between structuring order and explosive freedom.
Rebranding the Eiffel Tower
New visual identity explores its historical significance, evolution, and strategies for maintaining its iconic status in the modern era.
YouTube’s new red
How Google modernized YouTube’s iconic red hue with accessibility and motion design in mind.
The Duolingo handbook
Duolingo’s company culture, principles, and approach to building extraordinary things.
Case study: ADC 104th campaign ID
A series of surreal and humorous animated shorts to highlight the importance of creating work that simply can’t be ignored.
Work: up&up by Collins
A case study about making a value brand more valuable.
OpenAI brand refresh
Beautiful work from Studio Dumbar and ABC Dinamo in partnership with OpenAI's in-house team to refresh their visual identity.
The digital playbook: a crucial counterpart to your design system
Design systems play a crucial role in today’s digital landscape. But there’s another tool that deserves equal attention: the digital playbook.
How brands are morphing the next era of motion design
A creeping shift has redefined how brands maintain identity over recent years, chasing audiences as they jump between endless windows.
Pentagram's new project: Grow to Know
Activism in the face of the Grenfell Tower tragedy brings hope, change and opportunity for healing the community.