The five best design links, every weekday

Category: Branding

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logohistories.com

Airline Logos

From Lufthansa’s crane to United’s tulip, the stories behind twelve airline logos designed for the jet age.

koto.com

Nubank: Rebrand

Brand redesign and digital foundations built to fight complexity and empower people, with a system that stays unmistakably Nu.

the-brandidentity.com

The New York Times turns 175

A custom 175 mark and identity system to use across editorial, opinion, advertising, events and marketing.

the-brandidentity.com

Microsoft’s identity for Copilot positions it as a tool for work

Redefining Copilot via dynamic motion geometry, translating software logic into enterprise productivity.

creativeboom.com

Apple Music’s new logo was shaped by sound and mineral oil

Created with TBWA\Media Arts Lab, the new identity is full of ripples made by sound.

logo.dev

Logo.dev MCP server

Connect Claude, Cursor, VS Code, Codex, or any MCP client to Logo.dev, and let your agent look up brands, logos, and brandmarks.

itsnicethat.com

Bringing warmth and fun to São Paulo’s bars and restaurants

References, details and techniques being deployed by Brazilian design studios to bring playfulness and nostalgia to the city’s streets.

agentic.littleplains.com

Agentic systems are the future of brands

Agentic Brand Systems, a Little Plains research note.

the-brandidentity.com

GridScout’s brand identity

How industrial visual languages build credibility with field crews and corporate boards alike.

looogos.com

Looogos

A curated collection of logos discovered in the wild for design inspiration.

logodesignlove.com

Yakitoriya, by Art Lebedev

This illustrative logo for a chain of Japanese restaurants caught my eye. Designed by Egor Zhgun of Art. Lebedev Studio.

itsnicethat.com

A short history of modern brand design

The genesis and evolution of modern branding and visual identities, from the 19th century to how we experience them today.

arun.is

How Japan’s railways stayed one while splitting apart

When Japan broke up its national railway in 1987, the new companies agreed on one thing to keep the same.

justadesignlist.com

Just a design list

A slow, curated index of design studios and independent practices. 814 entries across 54 countries.

bpando.org

Case study: branding & packaging for Juana

Identity, logo, wordmark, packaging and typography for CBD beauty brand Juana by Made Thought.

thesvg.org

theSVG

Search, copy, and ship 6,030+ brand SVG icons. Open-source library with npm, React, Vue, Svelte, CLI, CDN, and MCP server support.

acolorbright.com

Aesthetics of AI

Observations on the visual identities of standout AI brands and the trends shaping them.

visiteamazonia.com.br

Branding Amazonia

9 states. 772 cities. 28 million inhabitants. Among us, the largest tropical rainforest on the planet.

order.design

Case study: Frank Lloyd Wright Building Conservancy

An identity that captures the legacy of Wright’s designs, the community built through the organization, and the immediate necessity of their work.

interbrand.com

Best Global Brands 2025

Top 100 most valuable global brands according to Interbrand, with historical data since 2000.