The five best design links, every weekday

Category: Branding

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Totally Mundane™

Follow these bland documents to always go unnoticed and be like every other Bland.

Welcome to Your Bland New World

Why do disruptive startups slavishly follow an identikit formula of business model, look and feel, and tone of voice? Because it works, sort of.

Everything’s L-A-Okay

New Emblems for LA28 Olympic and Paralympic Games.

These are the fonts behind 30 famous logos

An oddly fascinating closer look at the nuts and bolts of designs we’ve all seen a thousand times.

Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem.

NASA’s ‘worm’ logo lay dormant for 28 years.

So why are people so obsessed with it?

R’over the Moon

New Logo for Mars2020 by House of van Schneider.

NASA Mars 2020 Mission — Logo & Identity

A symbol capturing the energy and legacy of space travel, while celebrating the engineers who worked tirelessly on this mission.

Jokes aside, is the new Space Force logo any good? 5 design experts weigh in

Despite the obvious Star Trek comparisons, can the Space Force logo stand on its own?

How to create a strong visual identity for digital products

Here’s how to create a strong visual identity that communicates this unique story and stands out in a competitive market.

It’s Lit

New Logo for Nissan done In-house.

Can a rebranding make BMW immune?

One of the most polarizing topics in the news for aesthetic aficionados has become the most radical makeover of BMW's logo in more than 100 years.

Create mockups and animations onlineSponsored

Drag and drop from ever growing library of mockup items and create your design or animation in minutes

Making the Brand: Redesigning Spotify Design

We partnered with designers to design a design brand that helps designers showcase their design work to an audience of… (wait for it) ...designers.

What every product designer needs to know about brand

A crash course on brand essentials, packed with resources + tips from my time at IDEO.

2020 Logo Trend Report

As with every logo trend report I write, I look to the past before looking ahead.

Iconic brand guidelines and logo manuals from 60s, 70s and 80s

Brand guidelines used to be beautiful pieces of work which carry the original vision and aesthetic of the author.

Evolving the Overflow Brand

When we set out to build Overflow, the world’s first user flow diagramming tool tailored for product design teams, we wanted a memorable brand.

Eyes on the Prize

New Logo and Identity for Popeyes by Jones Knowles Ritchie.

The Code Less Travelled

New Logo and Identity for Girls Who Code by Hyperakt.