From icons to illustration, logos to language, this collection is the foundation for how Dropbox looks, feels, and sounds like Dropbox.

This year, we’ve seen countless posts about rebrands, but do we need to draw a bolder line when critiquing design work?

Pinterest’s 2025 trend forecast highlights bold, nostalgic, and sustainable aesthetics set to shape digital design and branding.

Creating a better digital version.

77% of VCs believe branding significantly impacts their perception of a start-up’s potential and is a key factor in funding decisions.

Carl Friedrik was founded in London by Swedish brothers Niklas and Mattis Oppermann with an aim to make high-quality leather and travel goods.

Discover how Ramotion redefined Firefox’s branding and visual identity, creating a scalable and cohesive design system with the familiar look.

Jaguar’s recent rebrand has ignited a fiery debate online, with critics calling it the death knell of a legacy automaker.

The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads.

Visual identity for the constellation of global art museums.

eBay Evo is our brand and design system, created so we show up consistently all around the world with the flexibility to strengthen local relevance.

Branding case stury for a medical insurance AI company.

The World Games 2025 logo was designed by John Fairley after an international logo contest for the Chengdu sports event.

We worked with Koto to refresh our brand to better align with our audience of young professionals.

A pair of French companies have the two most mispronounced brand names in the world: financiers Société Générale and car company Peugeot.

Adobe targeted Delta for sporting a logo that looked too much like its own.

The history of the Trefoil logo and Adolf Dassler’s logotype for German sports brand Adidas.

Creative process on brand identity and user experience design for the financial application Serra.

The Zelman Meats logo, designed by Sam Lachlan of Red Dot Studio, identifies Misha Zelman’s steakhouse in Knightsbridge, London.

Get inspired by exploring this library of real and fictional logos.