The five best design links, every weekday

Category: Branding

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Create mockups and animations onlineSponsored

Drag and drop from ever growing library of mockup items and create your design or animation in minutes

Making the Brand: Redesigning Spotify Design

We partnered with designers to design a design brand that helps designers showcase their design work to an audience of… (wait for it) ...designers.

What every product designer needs to know about brand

A crash course on brand essentials, packed with resources + tips from my time at IDEO.

2020 Logo Trend Report

As with every logo trend report I write, I look to the past before looking ahead.

Iconic brand guidelines and logo manuals from 60s, 70s and 80s

Brand guidelines used to be beautiful pieces of work which carry the original vision and aesthetic of the author.

Evolving the Overflow Brand

When we set out to build Overflow, the world’s first user flow diagramming tool tailored for product design teams, we wanted a memorable brand.

Eyes on the Prize

New Logo and Identity for Popeyes by Jones Knowles Ritchie.

The Code Less Travelled

New Logo and Identity for Girls Who Code by Hyperakt.

COVID-19 has spawned a mental health crisis. Can branding break the taboo?

Pentagram’s Paula Scher designs the visual identity for Kenneth Cole’s new relaunched Mental Health Coalition.

The ’90s-era Chicago Bulls were iconic. So why is the logo such a mystery?

The Bulls logo is an icon, too—we just don’t know for sure who made it.

Wading through the flotsam and jetsam

While navigating through the flotsam and jetsam of my old work, I found these buoys hoarded away on drives.

A systems view of brand design

Rebranding does not happen overnight; it's a steep and long process to transform from one brand to the next.

New Identity for Esprit by Pentagram

Established in 1968, Esprit is a fashion brand that designs, manufactures, and retails clothing, footwear, accessories, jewelry, and even housewares.

Inside the redesign of 'Fast Company' magazine

As creative director, I find it important to continually evolve our look- it keeps us fresh and energized about design.

Olssøn Barbieri's identity for CF18 Chocolatier

A few years ago, civil engineer Christian Fredrik Furuholmen decided to give up his day job and study at the esteemed culinary school, Le Cordon Bleu.

Building a brand

Two months ago, we unveiled the foundation of our new brand at Envoy.

WNBA Typefaces

Production Type and Hélène Marian combine to design 13 bespoke typefaces for the WNBA.

The Olympics will be in 2021. The branding will still say '2020'

The 2020 Olympics have officially been postponed to 2021. From a branding perspective, this presents a bit of a problem.

Iconic Art & Design Reimagined for the Social Distancing Era

José Manuel Ballester's Concealed Spaces project reimagines iconic works of art without the people in them.

What Does the Symmetry of Your Logo Say About Your Brand?

Logos are one of the most important element of a company's visual identity. They are how consumers recognize and differentiate one brand from another.