This case study shows you how to use Mental Models to improve your product’s user experience.

Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.

HBO Max suffers from poor UX judgement, a lack of finesse and a focus on style over function.

Not too long ago, people were cautious about buying nearly anything online.

This offboarding case study shows how Typeform’s cancellation experience could be improved. You’ll also learn a key retention strategy to reduce churn

In this article, I’ll walk you through how we transformed employee engagement from boring to exciting at Würth Elektronik.

Alongside sourdough baking and making Dalgona coffee, pandemic pet adoption was another quarantine trend that exploded.

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.

With an average rating of 4.9 stars, after 500,000 reviews, their IOS app must be doing something right—but what? Read this original UX analysis.

Even with more than 300 apps available at AppStore, none of the available apps satisfied what I expected from a dictionary.

For our customers, Zapier is a platform full of possibilities. And for Zapier, our customers are our brand.

This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.

Years ago, I did a concept redesign of Roblox Studio’s interface.

This case study shows five user experience improvements that could help save more lives by improving Amber emergency alerts.

Located on the harbour-front in Stornoway, Scotland, Harbour Kitchen prides itself in its fresh selection of seafood.

This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

Airbnb consumer behaviour has shifted and inspired product changes, with their most recent feature release being the talk of the town.

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

A comprehensive guide on designing the experience and growing the engagement of networked markets.