Brand redesign and digital foundations built to fight complexity and empower people, with a system that stays unmistakably Nu.

Redefining Copilot via dynamic motion geometry, translating software logic into enterprise productivity.

Created with TBWA\Media Arts Lab, the new identity is full of ripples made by sound.

If you're reading this, I regret to inform you that I finally published an update to my personal site. I guess I made it.

Inside the making of Michelangelus, a contemporary serif shaped by handwriting, architecture, and stone.

How Google brought 3,977 Noto emoji into 3D.

Building a little piece of it involved Claude, 4,096 colors, and a surprisingly difficult pair of legs.

How removing pagination arrows in favor of interactive card stacks solves tight UI spatial constraints.

How I scaled Scribe’s design system to help serve over 6 million users.

How industrial visual languages build credibility with field crews and corporate boards alike.

Marek Minor drew Cursor’s complete icon set, more than 600 icons by hand.

A year of drawing, testing, and shipping a complete icon system for the world’s favourite coding agent.

How AI-assisted native prototypes changed what usability testing could show.

From treating code as a proposal to turning handoffs into conversations, here’s how we shaped a new way of working to ship nested folders.

A year rebuilding my studio’s entire design process around AI. It didn’t make us faster, and that’s exactly why it worked.

Or how we refactored half the business to fix a janky script.

This illustrative logo for a chain of Japanese restaurants caught my eye. Designed by Egor Zhgun of Art. Lebedev Studio.

How we built a cross-browser glass effect for the web, and how it shapes a family of components.

Identity, logo, wordmark, packaging and typography for CBD beauty brand Juana by Made Thought.

Industrial design of computer hardware for professional environments—a case study.