The dramatic diversity of opinions about AI tells us we truly and deeply do not know what’s going to happen next.

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Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done.

A collection of 200 Futuristic UI design elements to give your project an extra Sci-Fi look.

How copywriting and brand strategy differ and overlap—and why the best work happens when copywriting and strategy come together.