When it comes to design, most people would immediately link it to visuals and appearances and they're not entirely wrong.

This is an excerpt from our upcoming UX Writing book, exploring how we can write copy that helps people use and love our products.

What is UX Writing and how can you launch your career in this fast-growing field of Product Design?

Yes, if you're a UX writer, your expertise is words. But you work in a visual medium.

Writing to meet WCAG2 standards can be a challenge, but it's worthwhile.

Legibility is the ease with which a user can not only read the text, but also understand it.

How my team at The New York Times brings UX copywriting into the design process to make our products stronger.

You might be surprised to find out that writing and designing have their fair share of similarities.

Your company's writing helps people to connect with your product, trust what you deliver, and keep using it.

Using a few words and symbols to communicate a lot isn't a novel concept.

Why themes are important in tying together the messy parts of your business story.

Writers are motivated by the endless possibilities the blank page can afford.

For large-scale and e-commerce sites, the search experience is an increasingly critical tool.

How UX writing changes you in surprising ways.

When it comes to automatic replies, there is no 'one size fits all' approach.

You're probably reading this thinking it's just click-bait that won't deliver. Seriously - how could two words generate millions?

Cancel buttons sometimes have different names. "Not Now" and "Maybe Later" are some dismissive labels one could use.

Every moment of a user's interaction with your product counts. Every single word in your product's interface sets your product up to succeed or fail.

Labels for commands should be brief, informative, rely on verbs and adjectives, and avoid branded terms.

Four months in, here’s what I now know about content strategy that would have come in handy on day one.