If you want your content to reach and engage more people, accessibility should be at the heart of your writing process.

Em dash, en dash, hyphen, minus symbol - what do they have to do with AI and how do screen readers treat them?

Substack promised independence, but has evolved into another platform playing the same game as everyone else.

How to use periods and spaces in abbreviations for Latin words and phrases.

From AI assistants to digital platforms, how can we design for rapid mode switching in real life?

For a long time, “good writing” has been more than skill; it’s been a form of gatekeeping. Not anymore.

A powerful collection of headlines in advertising and branding.

He found out about his death the way everybody finds out everything: from Google.

For the longest time, writing was more expensive than reading. Not anymore.

The web’s most comprehensive guide to American punctuation.

6 tactics for fixing your context and shipping better agents.

Before you hit “send,” delete these words from your writing. Your message will be stronger for it.

When machines can generate responses that increasingly resemble thought, thinking for oneself becomes about maintaining our cognitive sovereignty.

The thought process for writing great alternative text.

Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.

A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration.

The web’s best Call-to-Actions. For designers, UI/UX experts, and creatives looking for inspiration to craft CTAs that convert.

So you’ve made a thing. Now you gotta choose a classifier.

Unusable by AI, unmistakably human. A satire.

Creative, real-world examples from SaaS, B2B, and DTC brands to inspire your website marketing copy.