Creative, real-world examples from SaaS, B2B, and DTC brands to inspire your website marketing copy.

One of the most consistently neglected parts of today’s user experiences is our handling of errors.

Composed in fragments—written and collected, designed and curated—this catalog resists linear narrative formulas to favor an open poetic syntax.

How to help a product introduce itself.

Two writers take turns crafting chapters of a single story and connect as equals in imagination.

A widely-adopted, pragmatic and systematic approach to thinking about and creating documentation.

How copywriting and brand strategy differ and overlap—and why the best work happens when copywriting and strategy come together.

Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done.

Tips for writers to wrap their heads around Figma’s fundamental concepts, and take their skills to the next level.

A zine exploring the intersection of UX writing and poetry.

A few simple techniques to assess how users understand and perceive content.

The sweet spot is longer than a longread internet article, but that doesn’t demand a months-long commitment: a 2-3 hour text.

Reflections on the advantages of plain text and why it matters when working with LLMs.

The inaugural issue of Long Now’s new annual print journal synthesizes the most important learnings of our first quarter-century.

What do tea, Fabulous app, Stravinsky, Italian pasta, and Grammarly have in common? Awkward English.

A free guide to help everyone tell better stories.

How do you do, fellow kids?

Why UX writing is not just about being a professional writer.

AI-powered tools for rappers, writers and wordsmiths.

I’ve often heard the advice “don’t read the comments”, but actually I’ve learned a huge amount from reading internet comments.