Timeless principles that separate products people use from products people love.

What the PNR locator on your boarding pass actually contains, and why fare calculations are written in a currency that does not exist.

The real edge comes from pairing judgment with context, stakes, and the willingness to build.

AI doesn’t threaten craft—the temptation to skip iteration does.

AI didn’t teach designers to code. It gave them back the decisions that were always theirs.

A new medium is here, or perhaps something more akin to a new fundamental force of nature.

How AI turns translation into runtime and why preserving intent between human ambiguity and machine precision is now the real craft.

On friction, patience, and planting trees.

A collection of details that make your interfaces feel better.

A different path to success for product makers.

More than just a blur of faces in the background, extras play a crucial but often overlooked role in the art of filmmaking.

There seems to be wide agreement that Apple's software quality is not up to scratch.

What does “analogue” actually mean when most things are made, shared, and consumed digitally?

How factory tours connect people to how things are made, despite rising barriers.

On elevating craft through critical thinking.

Quiet execution means low operational noise, clear ownership and stable context, with delivery, reliability and human signals aligned.

With models emerging as the new material, leadership is about figuring out the unknowns again.

Every good piece of design has at least one detail that is the “key” to unlocking an understanding of how it works.

A flatpack bed, survey of 2D CAD tools and conceptual models.

Self-imposing constraints in the creative process.