Your target market isn’t demographic
How to define your actual target market, which probably isn’t traditional demographics and firmographics.
Category: Product Management
All CategoriesProduct leadership archetypes
The 3 different archetypes of product leaders: the craftsperson, the operator, and the visionary.
Estimates are more valuable than you think
Good estimation isn’t about control or tracking every minute of your day. It’s about creating trust and transparency in your team.
The illusion of alignment
How cultural norms like politeness, power imbalance, and rushed decision-making lead to fragile consensus in projects.
Building AI products in the probabilistic era
It's hard to accept that we invented a technology that we don't fully comprehend, and that exhibits behaviors that we didn't explicitly expect.
Vibe coding and the illusion of progress
When AI can spin up features in minutes, it’s easy to lose sight of whether those features still solve the problems that matter.
The OKR parallel universe syndrome
Don’t communicate new priorities by adding a slide to your all hands presentation.
Fast
We ask for features, we ask for volume discounts, we ask for the next data integration. We never think to ask for fast.
The 14 pains of billing for AI agents
How to handle billing for AI agents that work 24/7, make their own decisions, and deliver outcomes rather than features.
The politics of pilot teams
The pilot team is how we demonstrate to the broader product and technology organization what good really looks like.
Documenting what you're willing to support (and not)
Sometimes, you just need to write down what you're willing to do and what you're not.
The rise of product ops
The rise of product ops began with changing PM expectations. Then the pandemic brought 3 challenges, making dedicated ops support essential.
Designers: we’ll all be design engineers in a year
AI makes it easier for anyone to turn an idea into something real. There’s no limit to who’s allowed to have ideas.
Adding a feature because ChatGPT incorrectly thinks it exists
Should we really be developing features in response to misinformation?
Product purgatory
When they love it but still don’t buy, and when even “free” is too expensive.
The purpose of UX Design
The faith placed in “design thinking” now seems diverted into “product thinking.”
Build products that stick
Promising ideas can go from zero to hero in a few weeks, only to fizzle out within months.
A practical guide to building AI agents
A guide by OpenAI distilling insights from numerous customer deployments into practical and actionable best practices.