You must select between three pricing strategies, and fully commit to their implications.

When they love it but still don’t buy, and when even “free” is too expensive.

This isn’t the humble-brag you think it is; the most common origin story is also common to startups that fail. But it’s a start.

The two main business modalities are more different than you expect. When you hit PMF, it’s a culture-shift to switch from one to the other.