The digital behaviour traits of individualism and collectivism.

Why the discussion around the detrimental impact on the user and the environment is non-existent.

Learn what the Framing Effect is and how to apply it to improve user experience without relying on unethical dark patterns.

Download this free deck of 52 cognitive bias UX cards to learn how cognitive biases might influence user behaviour.

An excerpt from veteran game designer Greg Costikyan’s book “Uncertainty in Games.”

A study on how Dominos (and Pizza Hut) use dark patterns, UX tricks and design psychology to overcharge customers.

An early activation and monetisation masterclass (or is it?)

Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.

You might not know it yet, but you beautiful designer, have an almighty power in your hands: the power of Design Psychology.

Product users and research teams can both benefit from these techniques.

Why does ChatGPT seem so smart, but is so easy to trick? A psychologist’s experiment and take on ChatGPT’s and their own limitations.

The NDS is a coherent set of standards and principles that combine neurodiversity and user experience design for Learning Management Systems.

A guide to design for the brain with intention and results.

Learn the basics of behavioural design and the mechanisms that companies use to influence people’s decision-making process.

This case study shows you how to use Mental Models to improve your product’s user experience.

Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.

This offboarding case study shows how Typeform’s cancellation experience could be improved. You’ll also learn a key retention strategy to reduce churn

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.

This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.