The digital behaviour traits of individualism and collectivism.
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You might not know it yet, but you beautiful designer, have an almighty power in your hands: the power of Design Psychology.
Product users and research teams can both benefit from these techniques.
Why does ChatGPT seem so smart, but is so easy to trick? A psychologist’s experiment and take on ChatGPT’s and their own limitations.
Learn the basics of behavioural design and the mechanisms that companies use to influence people’s decision-making process.
This case study shows you how to use Mental Models to improve your product’s user experience.
Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.
Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.
This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.