This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

How typefaces impact emotions remains largely unstudied, but a new report suggests that different fonts can elicit different emotions.

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

This story shows the problem with most NPS surveys and how to increase the response rate of your surveys to get better customer insights.

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).

A resource for cultivating awareness of when and how cognitive bias can be introduced into the design process.

Understanding the eye-mind connection is critical to transcending distraction in design and creating focus.

A look at the systematic errors in thinking that affects decisions and judgment during the design process.

This case study digs into the psychology behind YouTube’s recent attempt to solve its user retention challenges (and monetization!).

Discover the user offboarding tactics used by Adobe, and how to design a subscription cancellation flow without relying on unethical dark patterns.

For someone who plays video games a lot, I realize how easy it is to get sucked into a game and play for hours at a time.

Decision fatigue is a popular term used to describe when people have made too many decisions over a specific period.

A look at the systematic errors in thinking that affects decisions and judgment during the design process.

Today you will learn how OnlyFans onboards new customers, creates habit loops, drives our behavior, and hooks us up.

Clubhouse’s growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.

People tend to solve problems by adding features.

How design can manipulate and coerce you online.

It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs.