People judge an experience largely based on how they felt at its peak and end, rather than the total sum or average of every moment of the experience.
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Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.
Back in 1943, the American psychologist Abraham Maslow published his "A Theory of Human Motivation".
Just think about when you first interact with a website or an app.
Have you ever been overwhelmed by a restaurant menu with way too many dishes and options?
Decoding the science behind the features that keep you binging.
Uber tackles their biggest pain points with science.
Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.
Make sure you ban these 5 deadly onboarding mistakes from your product right away.
Learn how to use cognitive biases to increase your product's conversion rates, engagement level, and retention.
Design involves decisions, and those decisions are often flawed because our brains are wired for survival.