Discover the user offboarding tactics used by Adobe, and how to design a subscription cancellation flow without relying on unethical dark patterns.

For someone who plays video games a lot, I realize how easy it is to get sucked into a game and play for hours at a time.

Decision fatigue is a popular term used to describe when people have made too many decisions over a specific period.

A look at the systematic errors in thinking that affects decisions and judgment during the design process.

Today you will learn how OnlyFans onboards new customers, creates habit loops, drives our behavior, and hooks us up.

Clubhouse’s growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.

People tend to solve problems by adding features.

How design can manipulate and coerce you online.

It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs.

FOMO is defined as the apprehension that one is either not in-the-know or missing out on information, events, experiences, or decisions.

A look into the first redesign of Laws of UX

Instagram’s vision to share our world through beautiful photos is a thing of the past. Ethical dilemmas are blatant and need our utmost attention.

This simple psychological trick could vastly reduce tech’s carbon footprint.

WeTransfer asked 35,000 people from almost every country on the planet how a global pandemic affected their creative ideas.

Today you will learn how TikTok onboards new customers, creates habit loops, drives our behavior, and hooks us up to keep using the app.

Jobs-to-be-done are often misused (or not used at all!) This case study shows you the critical impact it can have on Headspace's user onboarding.

A deep dive into the psychological advantages of unfinished work, and how we can leverage it to get more done.

This case study shows you the psychological principles that make people spread misinformation on social media (and how that could be improved).

Can you outsmart your brain? Seven biases that mess up your designs and what you can do against them.

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane).