How design can manipulate and coerce you online.
Category: PsychologyAll Categories
It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs.
FOMO is defined as the apprehension that one is either not in-the-know or missing out on information, events, experiences, or decisions.
Jobs-to-be-done are often misused (or not used at all!) This case study shows you the critical impact it can have on Headspace's user onboarding.
A deep dive into the psychological advantages of unfinished work, and how we can leverage it to get more done.
This case study shows you the psychological principles that make people spread misinformation on social media (and how that could be improved).
Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.
Back in 1943, the American psychologist Abraham Maslow published his "A Theory of Human Motivation".
Just think about when you first interact with a website or an app.
Have you ever been overwhelmed by a restaurant menu with way too many dishes and options?