Why does ChatGPT seem so smart, but is so easy to trick? A psychologist’s experiment and take on ChatGPT’s and their own limitations.
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Learn the basics of behavioural design and the mechanisms that companies use to influence people’s decision-making process.
This case study shows you how to use Mental Models to improve your product’s user experience.
Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.
Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.
This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.
This case study shows five user experience improvements that could help save more lives by improving Amber emergency alerts.
This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.
This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.
Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.
Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.
This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).