The five best design links, every weekday

Category: Psychology

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prototypr.io

ChatGPT Is Constantly Tricked by People, but Who’s Fooling Who?

Why does ChatGPT seem so smart, but is so easy to trick? A psychologist’s experiment and take on ChatGPT’s and their own limitations.

neurodiversity.design

Neurodiversity Design System

The NDS is a coherent set of standards and principles that combine neurodiversity and user experience design for Learning Management Systems.

uxdesign.cc

The heuristics of Neurodesign

A guide to design for the brain with intention and results.

prototypr.io

Behavioural Design 101: Psychology mechanisms in persuasive design

Learn the basics of behavioural design and the mechanisms that companies use to influence people’s decision-making process.

growth.design

Mental Models: why expectations drives user experience

This case study shows you how to use Mental Models to improve your product’s user experience.

growth.design

Zeigarnik Effect: Why it’s hard to left things incomplete

Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.

growth.design

Typeform: How to offboard users the right way

This offboarding case study shows how Typeform’s cancellation experience could be improved. You’ll also learn a key retention strategy to reduce churn

growth.design

The UX of Signup Email Confirmation

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

growth.design

Labor Perception Bias: Why faster isn’t always better

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.

growth.design

Tech ethics: If cookie consent prompts were honest...

This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.

growth.design

Amber Alerts: 5 UX Improvements That Could Save Lives

This case study shows five user experience improvements that could help save more lives by improving Amber emergency alerts.

growth.design

Google: How to increase feature adoption the right way

This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

fastcompany.com

The surprising psychology of fonts

How typefaces impact emotions remains largely unstudied, but a new report suggests that different fonts can elicit different emotions.

growth.design

How Linkedin Increased Notification Opt-in Rates by 500%

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

growth.design

The Psychology of Advertising: Why this ad made me stop scrolling

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

growth.design

The Ugly Truth About Net Promoter Score Surveys

This story shows the problem with most NPS surveys and how to increase the response rate of your surveys to get better customer insights.

growth.design

The Psychology Behind Amazon’s Purchase Experience

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.

growth.design

One Simple Psychology Framework To Improve Your Onboarding

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).

biasedbydesign.com

Biased by Design

A resource for cultivating awareness of when and how cognitive bias can be introduced into the design process.

chrbutler.com

What Eyes Want

Understanding the eye-mind connection is critical to transcending distraction in design and creating focus.