Why does ChatGPT seem so smart, but is so easy to trick? A psychologist’s experiment and take on ChatGPT’s and their own limitations.

The NDS is a coherent set of standards and principles that combine neurodiversity and user experience design for Learning Management Systems.

A guide to design for the brain with intention and results.

Learn the basics of behavioural design and the mechanisms that companies use to influence people’s decision-making process.

This case study shows you how to use Mental Models to improve your product’s user experience.

Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.

This offboarding case study shows how Typeform’s cancellation experience could be improved. You’ll also learn a key retention strategy to reduce churn

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.

This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.

This case study shows five user experience improvements that could help save more lives by improving Amber emergency alerts.

This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

How typefaces impact emotions remains largely unstudied, but a new report suggests that different fonts can elicit different emotions.

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

This story shows the problem with most NPS surveys and how to increase the response rate of your surveys to get better customer insights.

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).

A resource for cultivating awareness of when and how cognitive bias can be introduced into the design process.

Understanding the eye-mind connection is critical to transcending distraction in design and creating focus.