The five best design links, every weekday

Category: Psychology

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Google: How to increase feature adoption the right way

This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

The surprising psychology of fonts

How typefaces impact emotions remains largely unstudied, but a new report suggests that different fonts can elicit different emotions.

How Linkedin Increased Notification Opt-in Rates by 500%

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

The Psychology of Advertising: Why this ad made me stop scrolling

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

The Ugly Truth About Net Promoter Score Surveys

This story shows the problem with most NPS surveys and how to increase the response rate of your surveys to get better customer insights.

The Psychology Behind Amazon’s Purchase Experience

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.

One Simple Psychology Framework To Improve Your Onboarding

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).

Biased by Design

A resource for cultivating awareness of when and how cognitive bias can be introduced into the design process.

What Eyes Want

Understanding the eye-mind connection is critical to transcending distraction in design and creating focus.

Cognitive Bias and the Design Process, Part 2

A look at the systematic errors in thinking that affects decisions and judgment during the design process.

YouTube’s Attempt To Solve The Paradox of Choice

This case study digs into the psychology behind YouTube’s recent attempt to solve its user retention challenges (and monetization!).

Adobe: The Psychology of User Offboarding

Discover the user offboarding tactics used by Adobe, and how to design a subscription cancellation flow without relying on unethical dark patterns.

Game design: dark patterns that keep you hooked

For someone who plays video games a lot, I realize how easy it is to get sucked into a game and play for hours at a time.

6 Ways to Reduce Cognitive Demand When Designing UX

Decision fatigue is a popular term used to describe when people have made too many decisions over a specific period.

Cognitive Bias and the Design Process

A look at the systematic errors in thinking that affects decisions and judgment during the design process.

How OnlyFans Design Hooks You Up

Today you will learn how OnlyFans onboards new customers, creates habit loops, drives our behavior, and hooks us up.

The Psychology of Clubhouse’s User Retention (…and churn)

Clubhouse’s growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.

Adding is favoured over subtracting in problem solving

People tend to solve problems by adding features.

Dark patterns, the tricks websites use to make you say yes, explained

How design can manipulate and coerce you online.

Psychological principles every product designer should know

It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs.