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Category: Psychology

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The Psychology Behind TikTok’s Addictive Feed

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane).

User Onboarding: Is HEY Email Worth It?

The founders at Basecamp thought it was time to give emails a renewed experience with HEY. Let’s look at their user onboarding!

Peak-End Rule

People judge an experience largely based on how they felt at its peak and end, rather than the total sum or average of every moment of the experience.

Coronavirus UX: How Dashboard Designs Can Impact Your Perception

Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.

Exploring the 5 levels of Maslow's hierarchy of (UX) needs

Back in 1943, the American psychologist Abraham Maslow published his "A Theory of Human Motivation".

What is a mental model and how does it relate to user experience?

Just think about when you first interact with a website or an app.

User experience and cognitive load: when less is more

Have you ever been overwhelmed by a restaurant menu with way too many dishes and options?

The Loss Of Micro-Privacy

How small design changes rewrote the rules of messaging and how we feel about one another.

Mental models for designers

A few years ago, I was getting ready to present some new designs to a few executives for review.

10 Powerful User Nudges Illustrated

A quick intro to the world of human psychology and irrationality.

A designer's primer to behavioural design

Behavioural design is the application of behavioural science to the design of a product or service.

How Netflix uses psychology to perfect their customer experience

Decoding the science behind the features that keep you binging.

How Uber uses psychology to perfect their customer experience

Uber tackles their biggest pain points with science.

6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.

How Tinder Design Hooks You Up

Being a huge fan of behavioral psychology I like to analyze popular apps design to see what techniques they use to attract and engage users.

5 Deadly Onboarding Mistakes To Ban From Your Product

Make sure you ban these 5 deadly onboarding mistakes from your product right away.

84 cognitive biases you should exploit to design better products

Learn how to use cognitive biases to increase your product's conversion rates, engagement level, and retention.

How the "Ikea effect" explains today's startups

Having customers do most of the work and at the same time perceive they have attained value for their money is the Holy Grail in business.

A Designer's Guide To Better Decisions - Smashing Magazine

Design involves decisions, and those decisions are often flawed because our brains are wired for survival.

3 methods to influence and change users' behavior

Have you ever thought about why users do what they do when they interact with a product?