Discover the user offboarding tactics used by Adobe, and how to design a subscription cancellation flow without relying on unethical dark patterns.
Learn how Brave uses ethical design as their competitive advantage, and how they include it in their onboarding and user retention strategy.
Clubhouse’s growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.
Jobs-to-be-done are often misused (or not used at all!) This case study shows you the critical impact it can have on Headspace's user onboarding.
This case study shows you the psychological principles that make people spread misinformation on social media (and how that could be improved).
Discover how Tinder not only changed the way singles meet but how they were able to make $1.2B in revenues in 2019 alone.
Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.
Want to increase your onboarding email confirmation rate? This little known tactic can increase your signup activation by up to 7% in 5 minutes.
Discover how Morning Brew built an empire of millions of newsletter subscribers thanks to top quality content and great user retention strategies.
Usually a synonym of dark patterns, finally learn how to use the powerful psychological bias known as scarcity positively.
Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.
Just imagine you're visiting Montreal in January, walking down Saint-Laurent Blvd. It's noon, you're hungry, and it's freezing.
Strava has been driven by a freemium business model. Let's see how they convert freemium users and how they can improve with growth design ideas.