The five best design links, every weekday


User Onboarding: Is HEY Email Worth It?

The founders at Basecamp thought it was time to give emails a renewed experience with HEY. Let’s look at their user onboarding!

How To Notify Users Without Being Spammy

Writing engaging lifecycle emails is hard, considering an average person gets 121 emails/day. Make sure you respect people’s inboxes with this tactic!

How Tinder Converts 8% Of Singles Into Customers In Less Than 15 Minutes

Discover how Tinder not only changed the way singles meet but how they were able to make $1.2B in revenues in 2019 alone.

Coronavirus UX: How Dashboard Designs Can Impact Your Perception

Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.

Sniper Link: How To Improve Signup Confirmation Rates

Want to increase your onboarding email confirmation rate? This little known tactic can increase your signup activation by up to 7% in 5 minutes.

The Real Reason Why Morning Brew Grew To 1.5 Million Subs In 5 Years

Discover how Morning Brew built an empire of millions of newsletter subscribers thanks to top quality content and great user retention strategies.

Uber Eats: How To Ethically Use Scarcity To Increase Sales

Usually a synonym of dark patterns, finally learn how to use the powerful psychological bias known as scarcity positively.

Airbnb: How To Reduce Churn With Personalization

See how Airbnb compares to alternative booking apps when it comes to personalization. Learn how to apply this to your product to reduce user churn.

6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.

Social Proof: 7 Practical Examples For Product Teams

Just imagine you're visiting Montreal in January, walking down Saint-Laurent Blvd. It's noon, you're hungry, and it's freezing.

Strava: 7 Strategies To Convert More Freemium Users

Strava has been driven by a freemium business model. Let's see how they convert freemium users and how they can improve with growth design ideas.

Tesla: How To Grow Through Word-of-Mouth

Tesla is well known for growing mainly through word-of-mouth. This case study shows you how you can leverage referrals to grow your product.

Permission Request UX: How Hopper Perfectly Nails It During Onboarding

Learn the best ways to ask your users for permission requests during their onboarding, so that users gladly accept them.

Zapier UX Case Study

This Zapier case study cover 9 tips to increase your revenues (Hint: it involves crafting a better experience for your upgrading customers).

Why Superhuman's Unusual Onboarding Is Their Secret To Sustainable Growth

Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics.

Trello User Onboarding: 7 Tactics To Inspire You

Discover Trello's 7 user onboarding tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.

5 Deadly Onboarding Mistakes To Ban From Your Product

Make sure you ban these 5 deadly onboarding mistakes from your product right away.

Duolingo's User Retention: 8 Tactics Tested On 300 Million Users

Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.

Amazon Checkout UX Case Study

Amazon released a new checkout user experience that might change worldwide shopping habits as we know them today.

Spotify vs Apple Part 2

In this growth case study, we're taking an in-depth look at how Spotify is betting on podcasts to win over Apple Users with two major acquisitions.