The five best design links, every weekday


One Simple Psychology Framework To Improve Your Onboarding

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).

YouTube’s Attempt To Solve The Paradox of Choice

This case study digs into the psychology behind YouTube’s recent attempt to solve its user retention challenges (and monetization!).

Adobe: The Psychology of User Offboarding

Discover the user offboarding tactics used by Adobe, and how to design a subscription cancellation flow without relying on unethical dark patterns.

Signal: How To Ethically Boost Your Revenues

In this case study, we look at how simple psychological & UX strategies can help the messaging app, Signal, boost its revenues ethically.

Chrome vs Brave: How To Use Ethical Design To Win Customers

Learn how Brave uses ethical design as their competitive advantage, and how they include it in their onboarding and user retention strategy.

The Psychology of Clubhouse’s User Retention (…and churn)

Clubhouse’s growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.

The Scary Future Of Instagram

Instagram’s vision to share our world through beautiful photos is a thing of the past. Ethical dilemmas are blatant and need our utmost attention.

How To Properly Apply Jobs-To-Be-Done To User Onboarding

Jobs-to-be-done are often misused (or not used at all!) This case study shows you the critical impact it can have on Headspace's user onboarding.

The Psychology of Misinformation During the 2020 U.S. Elections

This case study shows you the psychological principles that make people spread misinformation on social media (and how that could be improved).

The Psychology Behind TikTok’s Addictive Feed

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane).

User Onboarding: Is HEY Email Worth It?

The founders at Basecamp thought it was time to give emails a renewed experience with HEY. Let’s look at their user onboarding!

How To Notify Users Without Being Spammy

Writing engaging lifecycle emails is hard, considering an average person gets 121 emails/day. Make sure you respect people’s inboxes with this tactic!

How Tinder Converts 8% Of Singles Into Customers In Less Than 15 Minutes

Discover how Tinder not only changed the way singles meet but how they were able to make $1.2B in revenues in 2019 alone.

Coronavirus UX: How Dashboard Designs Can Impact Your Perception

Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.

Sniper Link: How To Improve Signup Confirmation Rates

Want to increase your onboarding email confirmation rate? This little known tactic can increase your signup activation by up to 7% in 5 minutes.

The Real Reason Why Morning Brew Grew To 1.5 Million Subs In 5 Years

Discover how Morning Brew built an empire of millions of newsletter subscribers thanks to top quality content and great user retention strategies.

Uber Eats: How To Ethically Use Scarcity To Increase Sales

Usually a synonym of dark patterns, finally learn how to use the powerful psychological bias known as scarcity positively.

Airbnb: How To Reduce Churn With Personalization

See how Airbnb compares to alternative booking apps when it comes to personalization. Learn how to apply this to your product to reduce user churn.

6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.

Social Proof: 7 Practical Examples For Product Teams

Just imagine you're visiting Montreal in January, walking down Saint-Laurent Blvd. It's noon, you're hungry, and it's freezing.