The five best design links, every weekday

Domain: growth.design

growth.design

Mental Models: why expectations drives user experience

This case study shows you how to use Mental Models to improve your product’s user experience.

growth.design

Zeigarnik Effect: Why it’s hard to left things incomplete

Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.

growth.design

Typeform: How to offboard users the right way

This offboarding case study shows how Typeform’s cancellation experience could be improved. You’ll also learn a key retention strategy to reduce churn

growth.design

The UX of Signup Email Confirmation

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

growth.design

Labor Perception Bias: Why faster isn’t always better

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.

growth.design

Tech ethics: If cookie consent prompts were honest...

This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.

growth.design

Amber Alerts: 5 UX Improvements That Could Save Lives

This case study shows five user experience improvements that could help save more lives by improving Amber emergency alerts.

growth.design

Google: How to increase feature adoption the right way

This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

growth.design

How Linkedin Increased Notification Opt-in Rates by 500%

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

growth.design

The Psychology of Advertising: Why this ad made me stop scrolling

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

growth.design

The Ugly Truth About Net Promoter Score Surveys

This story shows the problem with most NPS surveys and how to increase the response rate of your surveys to get better customer insights.

growth.design

The Psychology Behind Amazon’s Purchase Experience

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.

growth.design

One Simple Psychology Framework To Improve Your Onboarding

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).

growth.design

YouTube’s Attempt To Solve The Paradox of Choice

This case study digs into the psychology behind YouTube’s recent attempt to solve its user retention challenges (and monetization!).

growth.design

Adobe: The Psychology of User Offboarding

Discover the user offboarding tactics used by Adobe, and how to design a subscription cancellation flow without relying on unethical dark patterns.

growth.design

Signal: How To Ethically Boost Your Revenues

In this case study, we look at how simple psychological & UX strategies can help the messaging app, Signal, boost its revenues ethically.

growth.design

Chrome vs Brave: How To Use Ethical Design To Win Customers

Learn how Brave uses ethical design as their competitive advantage, and how they include it in their onboarding and user retention strategy.

growth.design

The Psychology of Clubhouse’s User Retention (…and churn)

Clubhouse’s growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.

growth.design

The Scary Future Of Instagram

Instagram’s vision to share our world through beautiful photos is a thing of the past. Ethical dilemmas are blatant and need our utmost attention.

growth.design

How To Properly Apply Jobs-To-Be-Done To User Onboarding

Jobs-to-be-done are often misused (or not used at all!) This case study shows you the critical impact it can have on Headspace's user onboarding.