Branding

Aug15
Today, we publicly launched our refreshed Evernote brand into the world.
Aug11
The Army has its star, the Marines a globe and anchor.
Aug09
Every company needs a rebrand these days. When it happens, customers and bystanders flock to mock the results.
Aug08
For the people who have found a home on Tumblr, it isn't just an app, website or brand.
Aug07
After 70 years in business, Toys "R" Us stores across the U.S. shut down in June.
Jul31
Say "Firefox" and most people think of a web browser on their laptop or phone, period. TL;DR, there's more to the story now.
Jul23
Somehow we've gotten into the mindset that a logo - this thing that does nothing more than identify us - is so incredibly important. It's not.
Jul20
How Zeus Jones helped concept, design and launch Outsiders Pizza Co., a new frozen pizza brand that we took from zero-to-shelf in under 9 months.
Jul11
The Pentagram partner, who recently redesigned MIT’s century-old Technology Review, weighs in with some tips.
Jul03
New Logo and Identity for Alexandria Ocasio-Cortez 2018 Campaign by Tandem.