Branding

Feb19
How Netflix defined a brand that helped it to build a great product, and vice-versa.
Feb17
The measure of a good brand is what it can do.
Feb12
Last week American Airlines failed in its second attempt to register its logo with the U.S. Copyright Office.
Feb10
After 100 years of the same thing, Lufthansa did something drastic. Horrible. Unthinkable.
Feb08
When we sat down to create the Tandemly mark, the first question we asked ourselves was, "What is our mission?"
Feb03
The Wikimedia Foundation operates some of the largest collaboratively edited reference projects in the world.
Jan30
When I joined the design community, one of the things that I became very aware of was the importance of typeface and branding.
Jan24
Mark Spencer is a forensic botanist. His logo and visual identity needed to be intelligent, simple, and memorably executed.
Jan17
Don't Stop the Presses.
Jan05
Meet three companies trying to conquer the Mt. Everest of branding challenges: persuading you to eat insects.