Psychology

Apr21
People judge an experience largely based on how they felt at its peak and end, rather than the total sum or average of every moment of the experience.
Mar19
Dashboard design can greatly influence our perception of COVID-19. Discover the strategies to make your visuals communicate the right information.
Mar18
Back in 1943, the American psychologist Abraham Maslow published his "A Theory of Human Motivation".
Feb23
Just think about when you first interact with a website or an app.
Feb18
Have you ever been overwhelmed by a restaurant menu with way too many dishes and options?
Dec13
How small design changes rewrote the rules of messaging and how we feel about one another.
Dec12
A few years ago, I was getting ready to present some new designs to a few executives for review.
Nov18
A quick intro to the world of human psychology and irrationality.
Nov14
Behavioural design is the application of behavioural science to the design of a product or service.
Nov04
Decoding the science behind the features that keep you binging.