Research

May22
In this article we’ll outline 18 common design pitfalls and strategic oversights applicable to most e-commerce sites.
May10
If you are wondering when to apply which design methods, this mind map may help you.
Apr27
The numbers and statistics produced by quantitative methods can signal the existence of a problem, but tell us little about how to solve it.
Apr20
What's so great about Baymard and why aren't there more organizations on the same level?
Apr14
If you’ve never seen a nine-year-old kid grab her own cheeks in overwhelming excitement, here’s how to rectify that.
Mar08
This was about 10 years ago, we were a team of four, working as trainees on a design case for a company.
Feb29
In a personal attempt to create a go-to spreadsheet to organize our team's user research, I've created this Notion template.
Jan26
Don't panic. GDPR may seem too big to tackle, but we've boiled it down to the 4 most important principles for design research.
Jan20
It was a usual afternoon in Delhi. I was standing on a busy street waiting for my Uber.
Dec26
Legibility is the ease with which a user can not only read the text, but also understand it.