The most valuable thing you own dies with you, unless you get it out of your head. Let a machine and the person next to you finally use it.

How automated output turns taste into the primary filter for software and product design.

Pull the lever to generate a random project or app idea—a surprise mashup of a life space, a product format, and a twist.

Taste used to be a byproduct of the reps. Agents took the reps. So if you’re junior you now have to go get the taste and judgment on purpose.

When your manager is paying more attention to AI than your creative role, what can you do?

The death of design by committee in the age of AI.

This year is Apple’s 50th year in business. Decades ago, it lost creative focus, and spread itself too thin.

Why automated compliance fails to yield aesthetic coherence, proving subjective judgment remains a hard requirement.

Some ideas only show up when you take the long way around, when you don’t quite know what you’re looking for yet.

The closing talk from Tokyo Design Forum 2026. The first piece in The Forum Library.

In a culture obsessed with seamlessness and instant fulfilment, inconvenience is starting to feel strangely radical again.

Setting the benchmark for style, tone, and taste with next-gen creative tools.

AI product design for empowering human creativity.

AI changes who’s forming the opinion. Here’s what that means for your team.

Prompting an AI model is not articulating an idea. You get the output, but in terms of ideation the output is discardable.

How value moves from execution to curation and intent.

A collection of honest perspectives on what it takes to make something great, written by people who have done it before.

A moodboard of graphic inspiration, curated by Harry Cresswell.

Critical thinking is foundational for making decisions that require subjective judgment.

Musician Carlyn Bezic discusses the power of an alter-ego, deriving liberation from near-death experiences, and anticipating limitations.