A sharp tool can still ruin the cut
Some ideas only show up when you take the long way around, when you don’t quite know what you’re looking for yet.
Some ideas only show up when you take the long way around, when you don’t quite know what you’re looking for yet.
The closing talk from Tokyo Design Forum 2026. The first piece in The Forum Library.
In a culture obsessed with seamlessness and instant fulfilment, inconvenience is starting to feel strangely radical again.
Setting the benchmark for style, tone, and taste with next-gen creative tools.
AI changes who’s forming the opinion. Here’s what that means for your team.
Prompting an AI model is not articulating an idea. You get the output, but in terms of ideation the output is discardable.
A collection of honest perspectives on what it takes to make something great, written by people who have done it before.
A moodboard of graphic inspiration, curated by Harry Cresswell.
Critical thinking is foundational for making decisions that require subjective judgment.
Musician Carlyn Bezic discusses the power of an alter-ego, deriving liberation from near-death experiences, and anticipating limitations.
For half a decade we’ve been worrying that ideas are getting harder to find. In fact, they might just be harder to sell.
Finding a soul in this world seems to be a rare quality these days, especially in software-internet-land.
David Kelley reflects on the journey that shaped his belief that everyone has the capacity to be creative.
How removing friction from creative tools removes the meaning from creative work.
When everything looks the same, being different becomes valuable again.
A tiny corner of the internet to reclaim creativity & curiosity. New obsession every week.
A series interrogating the challenges and opportunities at the heart of the AI-creative conversation.
When brainstorming in a group participants are often worried about appearing like idiots, or having bad ideas.