After upgrading from the original Apple Watch to the Series 4 I was pleasantly surprised to be able to use apps on my new wrist companion.

I have organised some design events, spoken at a handful, and attended many around the world.

My work focuses on overall user experience of the apps we develop at Gravity Sketch.

A typeface based on the 10 historical optotype letters seen on millions of eye charts world wide. Finalising the work that was started decades ago.

When users say they’re not interested, do you understand where they’re coming from, or go about a campaign full of crocodile tears and empty in value?