All great copywriting share a few underlying patterns.

Closing in on our 200th release, Ghost 2.0 is an upgrade which is focused on power and flexibility.

WeTransfer has acquired FiftyThree, the studio behind the cultishly popular creative apps Paper and Paste, and the Pencil stylus.

In this interview with Milanote, Chris Kelly takes us through the behind the scenes process for developing a brand for Adobe.

Finding the essence of a product through elimination.