To stay on the right track you need to really understand the problem you're trying to fix and constantly get feedback from the people you're designing for. But even if you're talking to them it's easy to get stuck designing on your own.

Its been over 7 months since I joined Design Inc. as Head of Design and I have learned more about myself and the industry than I could have ever imagined. When I left Google I was greeted with a throat punch of start-up culture-shock; equal part liberating and challenging.

My typical website design process consists of three key stages: 1) Consultancy. 2) Design. 3) Development. This particular post is a very practical one. It describes the second stage - a seven step visual design process. By this point in the process, the consultancy package has been signed off.

We, the Experience Design Department at Perform Group , have documented our ideal product design process. This is the process we use to launch and continually improve our products across the company. We've created a range of products across the sports media landscape successfully applying this process for brands...such as Goal , Sporting News , Voetbalzone , and more.

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