Designers have to move from the surface to the substrate
Designers once controlled 85% of UX through UI and interactions. Now, with intelligence moving beneath the surface, that control has collapsed to 5%.
Domain: suffsyed.com
Designers should look to Demis Hassabis, not Jony Ive
The future of design will still be shaped—just not by designers like Jony Ive.
Why I’m giving up my design title
Design has become baseline, while innovation now lies in systems, agents, and orchestration.