Designers have to move from the surface to the substrate
Designers once controlled 85% of UX through UI and interactions. Now, with intelligence moving beneath the surface, that control has collapsed to 5%.
Designers once controlled 85% of UX through UI and interactions. Now, with intelligence moving beneath the surface, that control has collapsed to 5%.
The future of design will still be shaped—just not by designers like Jony Ive.
Design has become baseline, while innovation now lies in systems, agents, and orchestration.