Igor Gubaidulin

A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and…
The days of "above the fold" are over. Long scrolling and infinitely scrolling sites are becoming more and more common lately, and it's no mere trend or coincidence. The technique…
T he next loop of User Experience is about designing for persuasion, emotion, and trust. You still need good usability, but it's often not enough to design a website that…

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