What That Campaign Logo Is Really Saying: A Design Critique

Barack Obama’s iconic logo raised the bar for how campaigns represent themselves visually—and thereby make a lasting mark on voters. Designer Sagi Haviv assesses how the 2016 campaigns are measuring up.

Designer Critiques 2016 Campaign Logos

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Updated with new (and in one case improved) candidate logos.

As a steady stream of presidential candidates enter the race, a new ritual is emerging: the campaign logo reveal.