What That Campaign Logo Is Really Saying: A Design Critique
Barack Obama’s iconic logo raised the bar for how campaigns represent themselves visually—and thereby make a lasting mark on voters. Designer Sagi Haviv assesses how the 2016 campaigns are measuring up.
This article is for subscribers only.
Updated with new (and in one case improved) candidate logos.
As a steady stream of presidential candidates enter the race, a new ritual is emerging: the campaign logo reveal.