These are the fonts behind 30 famous logos

An oddly fascinating closer look at the nuts and bolts of designs we’ve all seen a thousand times

Jack Shepherd
UX Collective
Published in
4 min readAug 25, 2020

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All photos with permission: Emanuele Abrate

For the last couple of years, designer Emanuele Abrate has been demystifying famous logos by reverse-engineering what fonts they used or evolved from. While many famous brands use a proprietary typeface for their logos, Abrate…

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I have a newsletter about crossword puzzles and a podcast about rom-coms. Formerly editorial director @BuzzFeed. Email: JackAShepherd at gmail