The users Netflix forgot about

Netflix’s new password sharing policies will make the platform practically inaccessible for a ton of users. This is why building personas is so important.

Daley Wilhelm
UX Collective
Published in
6 min readFeb 4, 2023

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An iPhone lays on sheets with a dark screen featuring the Netflix logo
New anti-password sharing protocols might leave mobile users behind — Photo by Nicolas: https://www.pexels.com/photo/black-mobile-phone-3947545/

The news of the great Netflix password-sharing crackdown has spread like wildfire across the internet. In the next few months, Netflix will roll out new…

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A fiction writer turned UX writer dedicated to crisp copy, inclusive experiences, and humanizing tech.