There are only a few things to obsess over in the earliest days of starting a company. Building a product that solves a problem for your customers is the obvious first step. Next on the list - and arguably as difficult as naming your own child - you've got to decide what to call this rocketship you're building.

Since the early days at Help Scout, we've outfitted all of our blog posts with custom illustrations. While bright colors and clear theming provide something fun to look at, illustrations are much more than digital decor. Individually, they reinforce and even further develop important points in a piece of writing; collectively, they coalesce to form your brand's visual fingerprint.