While musing over my recently published article, Why are hyperlinks blue, I was left feeling a bit blue.

The internet has ingrained itself into every aspect of our lives, but there’s one aspect of the digital world that I bet you take for granted.

The small bits of copy you see sprinkled throughout apps and websites are called microcopy.

Consider the fox. It's known for being quick, clever, and untamed - attributes easily applied to its mythical cousin, the "Firefox" of browser fame.

Say "Firefox" and most people think of a web browser on their laptop or phone, period. TL;DR, there's more to the story now.

Firefox had a baby and named it Focus! Firefox Focus is the new private browser for iOS and Android.

How do the rules change when you design in the open?

Since posting the seven initial design directions for the Mozilla brand identity three weeks ago, we've continued to shape the work. Guided by where Mozilla is headed strategically, principles of good design, and the feedback we've received through this open process, today we release four design contenders.

On our open design journey together, we've arrived at an inflection point. Today our effort-equal parts open crit, performance art piece, and sociology experiment-takes its logical next step, moving from words to visuals. A roomful of reviewers lean forward in their chairs, ready to weigh in on what we've done so far.