Psychology

One of the greatest information processors we deal with in our everyday life cannot be seen or touched.
It’s important to understand exactly how biases works, so that we can design for and with them rather than against them.
How to make people love the product The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products to a big degree. People tend…
The 14 cognitive dimensions were created more than 20 years ago and have a special focus in programming languages, but are incredibly relevant to design today. In this article, Fabio…
People judge an experience by the most intense point and the end point. The judgement is not made from the sum of the entire experience. This is called the peak-end…
Learning more about psychology can help designers learn about how people make decisions, form habits and understand content. Armed with that knowledge, UX designers can better create products that are…
T he next loop of User Experience is about designing for persuasion, emotion, and trust. You still need good usability, but it's often not enough to design a website that…
If you grew up in Ireland or the UK, and liked football, there's a pretty high chance you at some point had one of these things: What was so great…
It is a reflex born of years of habit: You see a button, press it and then something happens. The world is filled with them, such as doorbells, vending machines,…