Branding

The red, white, yellow, and black LEGO logo is synonymous with one of the world's largest toy manufacturers, but it didn't always look so familiar.
Every now and then I send out a crisp newsletter full of great brand identities.
A lean framework for creating a customer-first brand that stands out from the crowd. "When technology is the thing you want, you don't need design because you want the better…
The old "P" in the music service's logo was distinct and was not at all comparable to PayPal's like its new one pictured above (right.) It caused and still causes…
The last we talked about YouTube was in 2013 when they introduced a refined play button to complement the full logo. It was hard to imagine then that YouTube would…
Following Volusion's brand redesign from conception to implementation. Volusion has a long and vibrant history as one of the top ecommerce software websites on the web. We were created in…
Let's rewind a bit: Benchmark started back in 2004 as an email marketing service that was easy to use and accessible to anyone hoping to grow their business. Since then,…
This is the "purest" brand UI element in this article because its sole purpose is to set the stage for the rest of the product. I think this asset typically…
In February 2016, I moved from London, England to Pittsburgh, USA to join Duolingo - the world's most popular education app and then fledgling ~45 person startup. My first task…
Since it was founded nearly 12 years ago, HuffPost has cut a blazing trail for media in the digital world, bringing a fresh voice to news coverage and combining technology…