Articles + Branding

You might notice some commonalities among large company rebrands in 2019. Or rather, you might not have noticed they rebranded at all.
Simple is an app for healthcare workers to track patients with high blood pressure, with a brand built as an open source project
We've watched Trump for years, seeing him emerge from his minor celebrity into a TV superstar, and then rebranding again as a political firebrand.
Meet three companies trying to conquer the Mt. Everest of branding challenges: persuading you to eat insects.
For years before I joined the Dropbox illustration team, I assumed the Dropbox illustrators had it easy. I imagined talented people getting to make great work for an organization that…

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