Psychology

Aug11
Being a huge fan of behavioral psychology I like to analyze popular apps design to see what techniques they use to attract and engage users.
Jul04
Make sure you ban these 5 deadly onboarding mistakes from your product right away.
Jun10
Learn how to use cognitive biases to increase your product's conversion rates, engagement level, and retention.
May02
Having customers do most of the work and at the same time perceive they have attained value for their money is the Holy Grail in business.
May01
Design involves decisions, and those decisions are often flawed because our brains are wired for survival.
Mar19
Have you ever thought about why users do what they do when they interact with a product?
Mar10
One of my favorite resources is the Laws of UX. If it's not already in your bookmarks, make a point of familiarizing yourself with the site.
Nov24
The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase their spendings.
Nov22
Mental models are explanations of how we see the world.
Oct23
Which plate from the picture above will nudge you to eat less?