Psychology

Jun10
Learn how to use cognitive biases to increase your product's conversion rates, engagement level, and retention.
May02
Having customers do most of the work and at the same time perceive they have attained value for their money is the Holy Grail in business.
May01
Design involves decisions, and those decisions are often flawed because our brains are wired for survival.
Mar19
Have you ever thought about why users do what they do when they interact with a product?
Mar10
One of my favorite resources is the Laws of UX. If it's not already in your bookmarks, make a point of familiarizing yourself with the site.
Nov24
The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase their spendings.
Nov22
Mental models are explanations of how we see the world.
Oct23
Which plate from the picture above will nudge you to eat less?
Oct21
How to design effective and responsible rewards.
Oct18
Inclusive design is designing to be inclusive of as many users as possible, considering all aspects of diversity in users.